Lior Arussy, Author at https://chiefexecutive.net/author/liorarussy/ Wed, 25 Sep 2024 17:38:17 +0000 en-US hourly 1 https://chiefexecutive.net/wp-content/uploads/2018/09/cropped-CE-logo-e1537476130180-32x32.jpg Lior Arussy, Author at https://chiefexecutive.net/author/liorarussy/ 32 32 Is Your Organization Built On Trust? Is It Really? https://chiefexecutive.net/is-your-organization-built-on-trust-is-it-really/ https://chiefexecutive.net/is-your-organization-built-on-trust-is-it-really/#respond Fri, 20 Sep 2024 13:47:34 +0000 https://chiefexecutive.net/?p=344452 How much you trust your customers, employees and suppliers—or don't—is reflected in your processes. Ten steps to get on the right track.

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]]> https://chiefexecutive.net/is-your-organization-built-on-trust-is-it-really/feed/ 0 It’s No Longer Your Story: Why Marketing Needs A Dramatic Makeover https://chiefexecutive.net/its-no-longer-your-story-why-marketing-needs-a-dramatic-makeover/ https://chiefexecutive.net/its-no-longer-your-story-why-marketing-needs-a-dramatic-makeover/#respond Fri, 09 Feb 2024 13:11:31 +0000 https://chiefexecutive.net/?p=327611 To win customers in this new world, brands have to learn to become part of the customer's story, rather than the other way around. Here are some steps to become a story inspirer.

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]]> https://chiefexecutive.net/its-no-longer-your-story-why-marketing-needs-a-dramatic-makeover/feed/ 0 Gen AI Adoption? Focus On The Customer https://chiefexecutive.net/gen-ai-adoption-focus-on-the-customer/ https://chiefexecutive.net/gen-ai-adoption-focus-on-the-customer/#respond Tue, 31 Oct 2023 15:52:14 +0000 https://chiefexecutive.net/?p=323300 While Gen AI holds the potential for cost reduction and value addition to products, its most significant impact lies in reshaping the customer-vendor relationship.

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]]> https://chiefexecutive.net/gen-ai-adoption-focus-on-the-customer/feed/ 0 From Empowerment To Entrustment: Redefining Creator–Consumer Relationships https://chiefexecutive.net/from-empowerment-to-entrustment-redefining-creator-consumer-relationships/ https://chiefexecutive.net/from-empowerment-to-entrustment-redefining-creator-consumer-relationships/#respond Tue, 18 Apr 2023 18:16:16 +0000 https://chiefexecutive.net/?p=294453 In the end, the world will belong to those who don't try to fight the trend but rather find new ways of creating value that will monetize it.

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]]> https://chiefexecutive.net/from-empowerment-to-entrustment-redefining-creator-consumer-relationships/feed/ 0 Why 95% Of Product Innovation Fails To Create Differentiation https://chiefexecutive.net/why-95-of-product-innovation-fails-to-create-differentiation/ https://chiefexecutive.net/why-95-of-product-innovation-fails-to-create-differentiation/#respond Fri, 02 Dec 2022 18:58:02 +0000 https://chiefexecutive.net/?p=278155 We need to evolve from pursuing innovation for the sake of exploring innovative technologies and start creating relevant applicable customer advantage. That will only happen if the customer utilization will be at the center of everything we do.

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]]> https://chiefexecutive.net/why-95-of-product-innovation-fails-to-create-differentiation/feed/ 0 #ActYourWage: The Leader’s Existential Question https://chiefexecutive.net/actyourwage-the-leaders-existential-question/ https://chiefexecutive.net/actyourwage-the-leaders-existential-question/#respond Thu, 17 Nov 2022 13:00:40 +0000 https://chiefexecutive.net/?p=276643 It's time to face a tough truth: we might have emotionally healthier employees in the future, but they may not have a place to be employed.

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]]> https://chiefexecutive.net/actyourwage-the-leaders-existential-question/feed/ 0 ‘Quiet Quitting’ Is An Old Problem With New Branding https://chiefexecutive.net/quiet-quitting-is-an-old-problem-with-new-branding/ https://chiefexecutive.net/quiet-quitting-is-an-old-problem-with-new-branding/#respond Tue, 06 Sep 2022 19:31:50 +0000 https://chiefexecutive.net/?p=268760 Fun alliteration aside, it's just a new version of the old cynicism—and CEOs should not stand for it.

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]]> https://chiefexecutive.net/quiet-quitting-is-an-old-problem-with-new-branding/feed/ 0 Six Lessons From Summer Travel All CEOs Should Pay Attention To Now https://chiefexecutive.net/six-lessons-from-summer-travel-all-ceos-should-pay-attention-to-now/ https://chiefexecutive.net/six-lessons-from-summer-travel-all-ceos-should-pay-attention-to-now/#respond Tue, 09 Aug 2022 19:45:54 +0000 https://chiefexecutive.net/?p=261530 The U.S. hospitality industry is a great example of how not to resume business post-pandemic—at least, not if you want to keep your customers.

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]]> https://chiefexecutive.net/six-lessons-from-summer-travel-all-ceos-should-pay-attention-to-now/feed/ 0 Why Your Bold 2019 Strategy Is D.O.A. By February, And How To Fix It https://chiefexecutive.net/bold-2019-strategy-february-execution/ https://chiefexecutive.net/bold-2019-strategy-february-execution/#respond Fri, 25 Jan 2019 18:48:08 +0000 https://chiefexecutive.net/?p=67739 If you are like most organizations (which most organizations are, by definition), you have a 1 in 10 chance of strategy execution. How do you beat the odds?

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]]> https://chiefexecutive.net/bold-2019-strategy-february-execution/feed/ 0 Rethinking Digital Transformation In The Context Of Value Creation https://chiefexecutive.net/rethinking-digital-transformation-value-creation/ https://chiefexecutive.net/rethinking-digital-transformation-value-creation/#respond Fri, 19 Oct 2018 13:00:21 +0000 https://chiefexecutive.net/?p=66818 Companies must find the formula to add value in the digital transformation era. Otherwise, they risk delivering the most advanced digital platforms while eroding their profits and financial sustainability.

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