Sales/Marketing Archives - https://chiefexecutive.net/category/salesmarketing/ Fri, 10 May 2024 17:19:23 +0000 en-US hourly 1 https://chiefexecutive.net/wp-content/uploads/2018/09/cropped-CE-logo-e1537476130180-32x32.jpg Sales/Marketing Archives - https://chiefexecutive.net/category/salesmarketing/ 32 32 Why CEOs Should Prep Communications Like A Politician https://chiefexecutive.net/why-ceos-should-prep-communications-like-a-politician/ https://chiefexecutive.net/why-ceos-should-prep-communications-like-a-politician/#respond Fri, 10 May 2024 17:19:23 +0000 https://chiefexecutive.net/?p=335394 Being authentic doesn't mean forgetting the weight of your words, and while you may want to improvise, solid preparation will serve your mission better.

The post Why CEOs Should Prep Communications Like A Politician appeared first on ChiefExecutive.net.

]]> https://chiefexecutive.net/why-ceos-should-prep-communications-like-a-politician/feed/ 0 Putting Cash First: The Secret To Business Resilience https://chiefexecutive.net/putting-cash-first-the-secret-to-business-resilience/ https://chiefexecutive.net/putting-cash-first-the-secret-to-business-resilience/#respond Thu, 04 Apr 2024 18:00:11 +0000 https://chiefexecutive.net/?p=329815 To address volatility companies must have access to cash. But most businesses are not set up to prioritize liquidity. Here's how to fix that.

The post Putting Cash First: The Secret To Business Resilience appeared first on ChiefExecutive.net.

]]> https://chiefexecutive.net/putting-cash-first-the-secret-to-business-resilience/feed/ 0 Lessons From Boeing’s Ongoing PR Crisis https://chiefexecutive.net/lessons-from-boeings-ongoing-pr-crisis/ https://chiefexecutive.net/lessons-from-boeings-ongoing-pr-crisis/#respond Thu, 04 Apr 2024 15:09:16 +0000 https://chiefexecutive.net/?p=328532 Boeing’s failure to respond appropriately, and its negative impact on reputation, offers a valuable lesson to business leaders about the importance of crisis communications. Three things all CEOs should keep in mind.

The post Lessons From Boeing’s Ongoing PR Crisis appeared first on ChiefExecutive.net.

]]> https://chiefexecutive.net/lessons-from-boeings-ongoing-pr-crisis/feed/ 0 It’s No Longer Your Story: Why Marketing Needs A Dramatic Makeover https://chiefexecutive.net/its-no-longer-your-story-why-marketing-needs-a-dramatic-makeover/ https://chiefexecutive.net/its-no-longer-your-story-why-marketing-needs-a-dramatic-makeover/#respond Fri, 09 Feb 2024 13:11:31 +0000 https://chiefexecutive.net/?p=327611 To win customers in this new world, brands have to learn to become part of the customer's story, rather than the other way around. Here are some steps to become a story inspirer.

The post It’s No Longer Your Story: Why Marketing Needs A Dramatic Makeover appeared first on ChiefExecutive.net.

]]> https://chiefexecutive.net/its-no-longer-your-story-why-marketing-needs-a-dramatic-makeover/feed/ 0 AI In Marketing: A Tool, Not A Threat https://chiefexecutive.net/ai-in-marketing-a-tool-not-a-threat/ https://chiefexecutive.net/ai-in-marketing-a-tool-not-a-threat/#respond Tue, 07 Nov 2023 18:41:32 +0000 https://chiefexecutive.net/?p=323712 Much ado has been made over AI's potential negative impact on the workplace, but that noise is crowding out some big net positives.

The post AI In Marketing: A Tool, Not A Threat appeared first on ChiefExecutive.net.

]]> https://chiefexecutive.net/ai-in-marketing-a-tool-not-a-threat/feed/ 0 The Hidden Differentiator In Sales https://chiefexecutive.net/the-hidden-differentiator-in-sales/ https://chiefexecutive.net/the-hidden-differentiator-in-sales/#respond Fri, 20 Oct 2023 14:18:56 +0000 https://chiefexecutive.net/?p=322628 What CEO would not give their eyeteeth for an advantage that can help their company win 25 to 53 percent of the customer decision criteria? Three recommendations.

The post The Hidden Differentiator In Sales appeared first on ChiefExecutive.net.

]]> https://chiefexecutive.net/the-hidden-differentiator-in-sales/feed/ 0 Five Ways AI Can Optimize The Customer Journey https://chiefexecutive.net/how-ai-can-optimize-the-customer-journey/ https://chiefexecutive.net/how-ai-can-optimize-the-customer-journey/#respond Tue, 17 Oct 2023 15:56:54 +0000 https://chiefexecutive.net/?p=322390 Companies are only just beginning to scratch the surface of what AI can do for the customer experience. Some concrete suggestions for moving forward.

The post Five Ways AI Can Optimize The Customer Journey appeared first on ChiefExecutive.net.

]]> https://chiefexecutive.net/how-ai-can-optimize-the-customer-journey/feed/ 0 Here’s Why Your Ad Spend Is Failing On ROI https://chiefexecutive.net/heres-why-your-ad-spend-is-failing-on-roi/ https://chiefexecutive.net/heres-why-your-ad-spend-is-failing-on-roi/#respond Thu, 28 Sep 2023 12:53:15 +0000 https://chiefexecutive.net/?p=321094 Sure, there’s fraud and waste in the programmatic ad system—but the biggest holes in the ad spend bucket can be plugged by marketers on their own.

The post Here’s Why Your Ad Spend Is Failing On ROI appeared first on ChiefExecutive.net.

]]> https://chiefexecutive.net/heres-why-your-ad-spend-is-failing-on-roi/feed/ 0 Fending Off The Next Social Media Blitz https://chiefexecutive.net/fending-off-the-next-social-media-blitz/ https://chiefexecutive.net/fending-off-the-next-social-media-blitz/#respond Thu, 21 Sep 2023 16:09:53 +0000 https://chiefexecutive.net/?p=320801 Hard social media age realities mean companies had better anchor in their truest core values—or incur the wrath of stakeholders. Here’s how to identify those values and use them as a bulwark against controversy.

The post Fending Off The Next Social Media Blitz appeared first on ChiefExecutive.net.

]]> https://chiefexecutive.net/fending-off-the-next-social-media-blitz/feed/ 0 CEOs, Learn From Target’s Miscommunication https://chiefexecutive.net/ceos-learn-from-targets-miscommunication/ https://chiefexecutive.net/ceos-learn-from-targets-miscommunication/#respond Tue, 20 Jun 2023 16:34:51 +0000 https://chiefexecutive.net/?p=310280 A look at what Target and Bud Light could have done differently—and what all companies need to learn from their experiences.

The post CEOs, Learn From Target’s Miscommunication appeared first on ChiefExecutive.net.

]]> https://chiefexecutive.net/ceos-learn-from-targets-miscommunication/feed/ 0