In this edition of our Corporate Competitor Podcast, Maxwell Leadership Thought Leader Don Yaeger sits down with the CEO of Virgin Voyages Tom McAlpin to discuss how to deliver unique value by learning what your audience is missing in their experience with your brand.
Coordination between sales and marketing is always important, but when the economy cools and businesses and their customers need to tighten their belts, it becomes absolutely critical.
This is no time to underestimate the revenue implications for a single customer-facing decision. Here are questions all CEOs should be asking.
Companies can expand their reach by advertising on music streaming services and podcasts, but to be successful with younger listeners, they really have to be intentional.
In the end, the world will belong to those who don’t try to fight the trend but rather find new ways of creating value that will monetize it.
Historically not considered a ‘serious’ job, marketing gained gravitas during the pandemic—and a foothold on the path to the corner office.
A few indicators that what you’ve been doing isn’t working anymore.
Some people call the BANT method old-fashioned, but there’s a reason why it’s still a tried-and-true practice—it works.
Six ways to delight customers and maintain market share in the new world.
There’s nothing more important that customer retention in times like these. Customer experience expert Lior Arussy has six tips.
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1:00 - 5:00 pm
Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process
Executives expressed frustration with their current strategic planning process. Issues include:
Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns. They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning. Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process. This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented. If you are ready for a Strategic Planning tune-up, select this workshop in your registration form. The additional fee of $695 will be added to your total.
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.
