If you’re a business leader with big dreams and a big need for talent but you don’t have the McKinsey draw? Good news: You don’t have to. But take a lesson for two rom The Firm’s playbook.
Having an influencer endorse your product seems like a great idea, but when messages go south, both companies and endorsers may be on the hook.
New research shows that what we knew about 88% of consumers is no longer reflective of who they are now. For CEOs, this could be a worry—or a tremendous opportunity.
The 2021 Purpose Power Index revealed a new “5 Ps” for brands in the age of purpose—plus four principles companies should adopt to highlight purpose.
Four tips to improving customer connection with your brand.
If communication is so important, and we are more interconnected than ever before, then why are most managers and leaders so bad at it?
By shifting more of the focus on partnerships, rather than just products, the company was able to create lifelong customers.
For most companies, there is little emotion inherent in the practical reality of what they make, do or sell—which makes having purpose as a context for product all the more critical.
CEO Marcum says brands need to be collaborative, streamlined and nimble to succeed in today’s omnichannel world.
As much as 70% of a company’s reputation is attributable to the perception of its CEO—and what you don’t know can hurt you. A case study in rep repair.
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1:00 - 5:00 pm
Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process
Executives expressed frustration with their current strategic planning process. Issues include:
Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns. They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning. Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process. This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented. If you are ready for a Strategic Planning tune-up, select this workshop in your registration form. The additional fee of $695 will be added to your total.
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.
